Athletic Branding

Sam Houston State Bearkat athletics logos are trademarked and are the property of Sam Houston State Athletics. These marks are reserved for official athletics business as determined by Bearkat Athletics: official stationery, business cards, sports advertising, uniforms, publications, programs, and licensed apparel and novelties. They are to be used only for materials related to athletics, unless otherwise designated or with written permission from Sam Houston State Athletics.

For additional information about the Athletic branding, contact Russell Martinez.

Marks   Usage   Guidelines    Colors  

Primary Marks

Sam_Houston_Primary_Mark_ORANGE_RGB_WHTBG_FINAL_Sam_Houston_Primary_Mark_ORANGE_PMS_WHTBG
Sam_Houston_Primary_Mark_WHITE_RGB_ORANGEBG_FINAL

Secondary Marks

Sam_Houston_Secondary_Mark_ORANGE_RGB_WHTBG_FINAL_Sam_Houston_Secondary_Mark_ORANGE_PMS_WHTBG
Sam_Houston_Secondary_Mark_WHITE_RGB_ORANGEBG_FINAL

Mascot Marks

Sam_Houston_Mascot_White_Sweater_FC_RGB_WHTBG_FINAL_Sam_Houston_Mascot_White_Sweater_FC_PMS_WHTBG
Sam_Houston_Mascot_Head_Black_Sweater_FC_RGB_WHTBG_FINAL_Sam_Houston_Mascot_Head_Black_Sweater_FC_PMS_WHTBG

Word Mark

Sam_Houston_Bearkats_Wordmark_FC_RGB_WHTBG_FINAL_Sam_Houston_Bearkats_Wordmark_FC_PMS_WHTBG

All materials authorized to include athletics marks must be submitted to SHSU Athletics for review and approval prior to production. Requests for use, and to submit artwork for review and approval prior to production, must be emailed to russell.martinez@shsu.edu. Please allow 2-4 days for review and approval. The authorized permission of use must be included when submitting orders for internal and external production.

Designated Usage

Athletics

Sam_Houston_Primary_Mark_WHITE_RGB_ORANGEBG_FINAL Sam_Houston_Primary_Mark_ORANGE_RGB_WHTBG_FINAL_Sam_Houston_Primary_Mark_ORANGE_PMS_WHTBG  Sam_Houston_Secondary_Mark_WHITE_RGB_ORANGEBG_FINAL Sam_Houston_Secondary_Mark_ORANGE_RGB_WHTBG_FINAL_Sam_Houston_Secondary_Mark_ORANGE_PMS_WHTBG Sam_Houston_Mascot_White_Sweater_FC_RGB_WHTBG_FINAL_Sam_Houston_Mascot_White_Sweater_FC_PMS_WHTBG Sam_Houston_Mascot_Head_Black_Sweater_FC_RGB_WHTBG_FINAL_Sam_Houston_Mascot_Head_Black_Sweater_FC_PMS_WHTBG

Cheer, Orange Pride, Band, Alumni Association (in support of athletics)

Sam_Houston_Primary_Mark_WHITE_RGB_ORANGEBG_FINAL Sam_Houston_Primary_Mark_ORANGE_RGB_WHTBG_FINAL_Sam_Houston_Primary_Mark_ORANGE_PMS_WHTBG  Sam_Houston_Secondary_Mark_WHITE_RGB_ORANGEBG_FINAL Sam_Houston_Secondary_Mark_ORANGE_RGB_WHTBG_FINAL_Sam_Houston_Secondary_Mark_ORANGE_PMS_WHTBG Sam_Houston_Mascot_White_Sweater_FC_RGB_WHTBG_FINAL_Sam_Houston_Mascot_White_Sweater_FC_PMS_WHTBG Sam_Houston_Mascot_Head_Black_Sweater_FC_RGB_WHTBG_FINAL_Sam_Houston_Mascot_Head_Black_Sweater_FC_PMS_WHTBG

Student Organizations (upon approval)

Sam_Houston_Primary_Mark_WHITE_RGB_ORANGEBG_FINAL Sam_Houston_Primary_Mark_ORANGE_RGB_WHTBG_FINAL_Sam_Houston_Primary_Mark_ORANGE_PMS_WHTBG

Club Sports

  • Club Sports must use only the approved designated logo and word mark. Use of marks must be in the approved color pallet only.
  • All club athletic teams within Recreational Sports are required to include the word “Club” on apparel, print and digital use. For example, “SHSU Women’s Club Lacrosse” or “SHSU Men’s Club Rugby”.
  • The logo cannot be altered in any way (i.e., change the colors, alter the orientation of the image, add anything to or blocking the image, etc.).
  • The new font is NOT permitted to be used on any apparel used by groups or club athletic teams within Recreational Sports.
  • You are permitted to use “Sam Houston, Sam Houston State or SHSU” and/or “Bearkats” in your team title as long as “Club” is included in your team title.
  • To avoid confusion between the new logo package and old logo package, teams and groups should use only licensed vendors when screen printing or embroidering apparel. These companies can be found on gobearkats.com
  • For more information, please contact Melissa Fadler. 

Student Organizations

  • Student organizations that wish to use marks outside of the designated athletics logo must request permission from Sam Houston State Athletics.
  • Student organizations authorized to use athletics marks must do so in compliance with all institutional and athletics brand guidelines.
  • Student organizations wishing to co-brand an event with athletics will be considered on a case-by-case basis. Any authorized work featuring athletics marks must be submitted for review and approval prior to production.
  • To avoid confusion between the new logo package and old logo package, teams and groups should use only licensed vendors when screen printing or embroidering apparel. These companies can be found on
  • Questions about athletic logos should be directed to Russell Martinez.

Logo Guidelines

The SHSU athletic logos cannot be modified, manipulated, or distorted. 

Do not alter the colors or outline

2020_SH_AthleticsDont_sep_-01
2020_SH_AthleticsDont_sep_-02

Do not alter the proportions of the logo

2020_SH_AthleticsDont_sep_-03
2020_SH_AthleticsDont_sep_-06

Do not add effects

2020_SH_AthleticsDont_sep_-04
2020_SH_AthleticsDont_sep_-05

Do not use images in the mark or obstruct the mark

2020_SH_AthleticsDont_sep_-07
2020_SH_AthleticsDont_sep_-08

Do not change the opacity or use old marks

2020_SH_AthleticsDont_sep_-09
Old Logo

Athletic Brand Colors

麻豆精品’s official colors are orange and white. Color is an essential component of our identity; it is important that the color palette is used accurately.

pms 021c

c0, m72, y90, k0
r245, g100, b35
hex# f56423

White

c00, m00, y00, k00
r255, g255, b255

For web accessibility, when text appears in the SHSU Orange on a light background color the text must be Large (defined as 14 point; typically 18.66px) and bold or larger, or 18 point (typically 24px) or larger.

Accent Colors

black

c0, m0, y0, k100 
r0, g0, b0
Hex #00000
Cool Gray 10c

c0, m2, y0, k60
r87, g89, b91 
hex #57595B
pms cool gray 7c

c43, m35, y35, k1
r152, g152, b154
hex #98989a